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About Us

ABOUT THE COMPANY BY SOFIA WISTAM

The company was founded in 2018 in Stockholm, Sweden, and is selling hand-crafted jewelry in sterling silver and gold plated. The designs were an instant success, and the company is now one of Swedens fastest-growing jewelry brands.

All of Sofia Wistams designs are story driven. It's about love, joy, hope, friendship, living in the moment, and much more. For our customers, it will function as a symbol or a reminder about what's most important in life. That's what we call Jewelry for Life.

Sofia designs and develops all of the jewelry. The company is run together with her husband Magnus, who has vast experience from leading positions from Swedish jewelry brands such as Efva Attling Stockholm and Engelbert Juveler. 

About Sofia

Sofia started her career in the 80s, as a photographer, designer, stylist, and has worked with some of Sweden's biggest artists and fashion magazines.

During the 1990s Sofia began working as a television presenter, and over the years she has done more 20 different shows for Sweden's largest commercial television channels.

In addition to her work as a jewelry designer, Sofia is always present in media as a TV presenter, influencer and with her own podcast Wahlgren & Wistam where you can hear her and colleague Pernilla Wahlgren talk about the roller coaster of life every week.