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OUR MISSION– JEWELLERY FOR LIFE

Over the years, I have met people who have humbled me in the face of life’s challenges.They have taught me that we can do so much more than we think. That it is important to take advantage of life’s treasures and to live in the here and now. The feeling of a tingling, intoxicating infatuation. Looking your child in the eye for the first time. The friend who makes you laugh so hard your tears flow. The wonderful beauty of nature. But also the inevitable. Powerlessness in the face of dismissal. Getting up after being knocked down. To dare to let go. To be grateful. Seeing opportunities, not limitations. I hope my jewellery can be a reminder of just that. 

SAY YES TO LOVE, LIFE, FRIENDSHIP AND ADVENTURE

 OURJEWELLERY

Sofia designs and develops all the jewellery. Her starting point is that the jewellery should have an intrinsic meaning and significance for the wearer. In the development process, Sofia works closely with some of Sweden’s leading silversmiths to ensure the highest possible quality and durability in manufacturing. Production takes place in carefully selected factories in Italy,Israel and Thailand. All our jewellery is available in sterling silver or gold-plated brass. We sell directly to our customers from our webshop and have fewer intermediaries than other jewellery brands. That’s why we can give our customers better value for money. 

 ABOUT US

The company was founded in 2018 in Stockholm, Sweden, and produces handmade jewellery insilver and gold-plating. The jewellery was an instant success and is nowSweden’s fastest-growing jewellery retailer. Sofia runs the company together with her husband Magnus, who previously ran and was ultimately responsible for some of Sweden’s leading jewellery brands. These include Efva Attling and Engelbert Juveler.